Last updated July 28, 2023

Hi-Rez Studios Privacy Policy

This Privacy Policy describes how Hi-Rez Studios, Inc. (“Hi-Rez,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.

This Privacy Policy applies to your access and use of websites operated by Hi-Rez, and any such other websites established by Hi-Rez or its subsidiaries from time to time which reference or link to this Privacy Policy, including without limitation, https://www.hirezstudios.com/, https://www.smitegame.com/, https://www.paladins.com/, https://www.roguecompany.com/, https://www.realmroyale.com/, a https://www.divineknockout.com/, and https://rallyhere.gg/ (collectively, the “Sites”); any videogame developed and/or published by Hi-Rez as well as any games or subscriptions offered through the Sites (collectively, the “Services”); and information or data that may be collected by Hi-Rez offline.

You can jump to particular topics by going to the headings below:

Information We Collect How We Use Information How We Share Information Your Privacy Rights and Choices How We Protect Information How Long We Retain Information Transmission Of Information To Other Countries Third-Party Applications/Websites Changes To This Privacy Policy Children’s Privacy Contact Information Additional Information For California Residents Information Collection and Sharing Disclosure

Information We Collect

We collect information about you in a variety of ways depending on how you interact with us, our Sites, and our Services, including:

Directly from you when you provide it to us, such as when you register for an account, sign up to receive communications from us, make a purchase, participate in a survey, register for games or special game-specific events, or contact us by phone, email, or otherwise.
Automatically through the use of cookies, server logs, and other similar technologies when you play our games or otherwise interact with our Sites, Services, advertisements, and communications.
From other sources, including, for example, our affiliates, business partners, service providers, online social media networks, and other third parties, or from publicly available sources. For example, if you log into your user account through social media sign-in services (e.g., Facebook Connect), you provide Hi-Rez with permission to collect, store, and use any and all information in the same manner and to the same extent that you agreed the social network or third-party platform could collect, store, or use the information.

The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.

Context	Types of Information	Primary Purpose for Collection and Use of Information
Account Registration	We collect information such as your name, contact information (such as email address), username, and password when you create an account. We also collect information relating to the actions that you perform while logged into your account.	We have a legitimate interest in providing account related functionalities to our users. We also use account information to provide you with the requested Services. Accounts are used to allow you to play our games, save your preferences, and make purchases. If you choose not to provide us with account-related information, we may be unable to provide you with the Services.
Chat Data	We may automatically collect data regarding your use of our communications systems, including but not limited to the contents of communications transmitted through in-game chat systems.	We have a legitimate interest in maintaining the security and integrity of our Services.
Cookies and First-Party Tracking	We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. For more information, see our Cookie Policy.	We have a legitimate interest in making our website operate efficiently.
Cookies and Third-Party Tracking	We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavioral advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. See our Cookie Policy for more information.	Where required by law, we base the use of third-party cookies upon consent. If you would like to opt-out of behavioral advertising, you may do so by updating your preferences using the “Manage Cookies” link in the footer of our Sites.
Email Interconnectivity	If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.	We have a legitimate interest in understanding how you interact with our communications to you.
Geolocation	We collect location data based on your IP address when you log in to your account.	We have a legitimate interest in understanding server allocation.
Job Applicants	If you apply for a job posting, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.	We have a legitimate interest in collecting information to make employment-related decisions (e.g., hiring for new positions). If you become an employee, you will receive a separate privacy notice that describes how we collect, use, and share information about our employees.
Feedback/Support	If you provide us feedback or contact us for support, we will collect your name and email address, as well as any other content that you send to us, in order to reply.	We have a legitimate interest in receiving, and acting upon, your feedback or issues.
Influencer Data	We obtain contact details and other personal information regarding media contacts and social media influencers from a variety of sources including Cision.	We have a legitimate interest in contacting influencers about potential sponsorships and to solicit feedback.
Mailing List	When you sign up for one of our mailing lists we collect your email address or postal address.	Where required by law, we share information about our Sites and Services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our Sites and Services.
Mobile Devices	We collect information from your mobile device such as unique identifying information broadcast from your device when visiting the Sites or using the Services.	We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.
Purchase and Registration Information	We collect your information such as your name, billing address, email address, phone number, and credit card number, as well as records and copies of such correspondence, when you purchase goods or services through the Sites or Services, register for warranties, register for games or special game-specific event participation, or further contact us.	We use your information to perform our contract to provide you with products or services. If you choose not to provide this information, we may be unable to provide you with the requested Services.
Partner Promotion	We collect information that you provide as part of a co-branded promotion with another company.	We have a legitimate interest in fulfilling our promotions.
Service Usage Data	When you play our games, we may collect information about your hardware system, gameplay and how our games are used, including, without limitation, your IP address, your gameplay characteristics and patterns, information about your computer, hardware, software, platform, media, information about online activity (e.g., feature usage), gameplay statistics and scores, user rankings, and click paths and other data that you may provide in surveys or online profiles.	We have a legitimate interest in allowing our users to play our games over the Internet. In some cases, we use this information to perform our contract to provide you with Services. If you choose not to provide this information you may be unable to access the Services.
Surveys	When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third-party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.	We have a legitimate interest in understanding your opinions and collecting information relevant to our organization. We may also use this information to select and direct advertising that is more likely to be of interest to you.
Sweepstakes or Contests	When you participate in a sweepstakes or contest, we collect information about you which includes contact information to notify you if you are selected.	We have a legitimate interest in operating the sweepstakes. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.
Tournament and Online Game Data	When you participate in tournaments or other online game events we collect and publicly display performance and statistical data (e.g., your scores, rankings, and achievements) generated through your participation in the foregoing. Prize winners may also be required to provide Social Security or Social Identification Numbers for tax purposes.	We have a legitimate interest in conducting tournaments and allowing our users to participate in online game events. In some cases, we are required by law to collect your information. If you choose not to provide us with this information you will not be able to participate in the tournament or game event.
User Contributions	We collect information you may choose to disclose in our online message boards, chat rooms, forums, games, or in creating user “profiles” when you play games on our Sites or utilizing the Services.	We have a legitimate interest in allowing our users to connect.
Website Interactions	We use technology to monitor how you interact with our Sites. This may include which links you click on, or information that you type into our online forms.	We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.
Web Logs	We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.	We have a legitimate interest in monitoring our networks and the visitors to our Sites. Among other things, it helps us understand which of our services is the most popular.

How We Use Information

In addition to the purposes and uses described above, we use information in the following ways:

To identify you when you visit our Sites or use our Services.
To provide our Services.
To maintain and improve our Sites, Services and product offerings.
To streamline the purchasing process.
To conduct analytics, research and development.
To communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback.
To send marketing and promotional materials including information relating to our products, features, enhancements, special offers, upgrade opportunities, events or interests, or other promotions, or those of our business partners.
To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others.
To debug, identify and repair errors that impair existing intended functionality of our Sites and Services.
To: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that we may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce our Terms of Service and other policies; (c) respond to claims that any content violates the rights of third parties; (d) to establish or exercise our rights; (to defend against a legal claim; or (e) protect the rights, property, or personal safety of Hi-Rez, its employees, its users, its clients, and the public.
For internal administrative purposes, as well as to manage our relationships.
For such other purposes as you may consent (from time to time).

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, when you create an account with us, we will collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in giving our users the best experience possible while playing our games. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.

How We Share Information

In addition to the specific situations discussed elsewhere in this Privacy Policy, we may disclose personal information in the following situations:

Affiliates and Acquisitions. We may share information with our corporate affiliates (g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
Partner Promotion. Users who register for an account with Hi-Rez may register for other third-party partners from our Site or link a Hi-Rez account to an account with such third-party partners, from time to time. If you opt-in to any of these services, we may collect additional information including, without limitation, information requested by a third party, and pass this information, together with all other personal information, to that third party partner. Use of your personal information by a third-party partner will be governed by that third party partner’s privacy policy. We may also retain any additional information collected for use in accordance with the terms of this Policy. Participation in these other related services is optional and is not required to access our Site, though some functionality may depend upon it.
Service Providers. We share your information with service providers. Among other things service providers may help us to administer our Sites and Services, conduct surveys, provide technical support, aid in auditing practices, process payments on the Site, and for other legitimate purposes permitted by applicable law.
Targeted Advertising. We share certain information – including your contact information, service data, web logs, website interactions, purchase and registration data, and cookie data – with behavioral advertisers in order to provide you with more relevant advertisements and product offerings.
Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.

For a description of the categories of information we disclose for a “business purpose” and share for purposes of cross-context behavioral advertising (also referred to as “targeted advertising”) (as those terms are defined by applicable law), please click HERE. We do not “sell” your personal information for money. As discussed elsewhere in this Privacy Policy, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see our Cookie Policy.

Your Privacy Rights and Choices

Depending on where you reside, you may have the right under applicable law to make the following choices regarding your personal information:

Access To Your Personal Information. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format.
Changes To Your Personal Information. You may edit some of your personal information through your account or ask us to change, update, or fix your personal information in certain cases, including if it is inaccurate. When you update your account information, we may keep a copy of your previous account details for our records and to prevent fraud or other activities that violate our terms, policies, and agreements.
Deletion Of Your Personal Information. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purposes.
Opt-out of Targeted Advertising/Sharing. You may opt-out of the processing of your personal information for targeted advertising/ sharing for purposes of cross-context behavioral advertising. You may opt-out of online tracking based targeted advertising (e.g., cookies) by clicking the “Manage Cookies” link in the footer of our Sites. Please note that if you change browsers or computers, or if you clear your browser’s cache, you may need to click the link again to apply your preference. You may also opt-out of other forms of targeted advertising by submitting a request as described below.
Restrict/Object to Certain Processing. You may object to the processing of your personal information or ask us to restrict the processing of your personal information under certain circumstances.
Revocation Of Consent. Where we process your personal information based upon consent, you may revoke consent. If you revoke your consent for the processing of personal information, then we may no longer be able to provide you services.
Online Tracking. We do not currently recognize the “Do Not Track” signal.
Communication Preferences. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, event invitations, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”

Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.

Submitting Requests

You may exercise the rights described above by submitting a ticket through our support desk at Submit a Support Ticket ; or email [email protected]. Note that, as required by law, we will require you to prove your identity. When you submit your request, we ask that you provide reasonable details such that we can identify you and verify the authenticity of your request. We may conduct additional verification by phone call or email, as needed. Depending on your request, we will ask for information such as your account username (not in game name), the email originally used to create your account, any receipts for real money purchase, and other information we may have on file for you. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you choose to use an authorized agent, we require that you provide the authorized agent with written permission to allow them to submit your request and that you verify your identity directly with us. If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of a completed Authorized Agent Designation Form indicating that you are able to act on another person’s behalf.

If we deny or fail to take action on your request, you may appeal our decision. To do this, you may email us at [email protected] with the subject line “Appeal.” In the email appeal, please specify the right(s) you requested to exercise and the date you made such a request.

How We Protect Information

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our Sites and Services permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

How Long We Retain Information
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Transmission Of Information To Other Countries

Hi-Rez maintains and stores your information on servers located within the United States, and we engage service providers who may process your information outside of the United States. As a result, your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. Nonetheless, where possible we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you agree to the transfer, storage, and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States. If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction you can contact us using the contact information below. You may also request a copy of any Standard Contractual Clauses we use for the transfer of your data outside of the EEA, which includes the categories of information transferred by contacting us using the contact information below.

Third-Party Applications/Websites

You may find links to third party websites, payment applications, and widgets on our Sites or Services that we do not own nor control. When you interact with such links or applications, you may leave the Hi-Rez Site you are visiting and go to the website you selected. For example, you may be required to establish a STEAM account with Valve Corporation to use our game(s), and you may be required to provide credit card and other information to Valve Corporation and our other third-party payment processors when you purchase products or services from our Site or through our Service. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements, which should be available at the time that these third parties collect your information. Once you leave our Site/Service or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Site’s Terms of Service.

The Site may also offer you the ability to share your information through a social networking site (e.g., Facebook, Twitter, LinkedIn), using such social networking site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. Additionally, by making information available on the Site or Service, you “opt in” to allow Hi-Rez to provide such Personal Information to a social networking site without your further consent. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.

Changes To This Privacy Policy

We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. You can check the “Last Updated” legend at the bottom of this page to see when this Privacy Policy was last revised.

Children’s Privacy

Our Sites and Services are not intended for children under the age of 13 and we do not knowingly collect personal information from children under age 13, without parental consent. Children under the age of 13 should not provide their personal information to us.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Policy in an alternative format due to having a disability, please contact us at the appropriate address below.

[email protected]

Attn: Privacy Request

Hi-Rez Studios, Inc.,

3750 Brookside Parkway, Suite 200

Alpharetta, Georgia 30022

If you are not satisfied with our response, and are in the European Union or United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.

Additional Information for California Residents

California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Privacy Policy.

California Shine the Light. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Contact Information section above.
California Notice of Financial Incentive. From time to time, we may provide exclusive offers when you sign up for our email newsletters (the “Loyalty Program”). When you sign up for a Loyalty Program, we will ask you to provide your email address. Under California law, our Loyalty Program might be interpreted a “financial incentive” program as it involves the collection of personal information. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the free or discounted products or services that you obtain through the Loyalty Program. This value is based on the expense related to offering those free or discounted products or services. You may withdraw from participating in the Loyalty Programs at any time by contacting us using the information in the Contact Information section above.
Categories of Personal Information Collected and Disclosed. California law indicates that organizations must disclose the categories of personal information they collect, disclose for a “business purpose,” and/or “share” for purposes of cross-context behavioral advertising (as those terms are defined by California law). You can find a list of the categories of information that we collect and how we share that information HERE. As discussed elsewhere in the Privacy Policy, we do not “sell” personal information for money.
California Sensitive Information Disclosure. Some of the personal information we collect is considered “sensitive personal information” under California law. In rare circumstances, we collect government identification information in order to comply with laws when paying out tournament and game winners. We also collect account login and password information from our users in order to ensure the security and integrity of our Sites and Services. Note that we do not use such information for any purposes that are not identified within the Cal. Civ. Code Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.

Information Collection and Sharing Disclosure

Pursuant to applicable law, the following chart describes the categories of information we collect, disclose for a “business purpose” and share for purposes of cross-context behavioral advertising (also referred to as “targeted advertising”) (as those terms are defined by applicable law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity, or professional services organizations (such as auditors and law firms).

Category of Personal Information	Disclosures for a Business Purpose	Disclosure for Purposes of Targeted Advertising/Cross-Context Behavioral Advertising
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.	· Affiliates or subsidiaries · Business partners · Analytics providers · Internet service providers · Marketing providers · Operating systems and platforms · Other service providers · Payment processors and financial institutions · Social networks · Advertising networks	· Social networks · Advertising networks
Government Issued Identification – this may include social security number, driver’s license number, or state issued identification number, passport number.	· Affiliates or subsidiaries · Service providers	Not shared
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information.	· Affiliates or subsidiaries · Payment processors and financial institutions · Service providers	Not shared
Protected characteristics – this may include age and gender.	· Affiliates or subsidiaries · Service providers	Not shared
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	· Affiliates or subsidiaries · Analytics providers · Marketing providers · Other service providers · Payment processors and financial institutions · Social networks · Advertising networks	Not shared
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.	· Affiliates or subsidiaries · Analytics providers · Internet service providers · Marketing providers · Operating systems and platforms · Other service providers · Social networks · Advertising networks	Not shared
Geolocation	· Affiliates or subsidiaries · Analytics providers · Internet service providers · Marketing providers · Other service providers	Not shared
Professional or employment-related information	· Affiliates or subsidiaries · Service providers	Not shared
Inferences drawn from any of the information listed above	· Affiliates or subsidiaries · Analytics providers · Marketing providers · Other service providers · Social networks · Advertising networks	Not shared
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description.	· Affiliates or subsidiaries · Service providers · Payment processors and financial institutions	Not shared

Last updated and effective as of: July 28, 2023